At the core of Prota Fiori, we are a mission-driven and values-led Company deriving from my personal beliefs.
Jennifer Stucko: Prota Fiori, or “protect the flowers” applies unique sustainable leather alternatives from plant-based biomass and other circular materials to the luxury footwear industry like never done before. Jennifer Stucko, Founder, CEO and Creative Director at Prota Fiori I recently caught up with Stucko over email, below are the details of our discussion about the founding of the company, how it sources its materials, works with its supply chains, growth plans and its recent B Corp certification.Ĭhristopher Marquis: Why did you found Prota Fiori and what aspects of your background led you to do this? Prota Fiori prides itself on its feminine, timeless, and elegant designs, and by making sustainability sexy, Prota Fiori has a proven desire in the market for sustainably produced shoes. The footwear has a growing base of fans and has been worn by celebrities like Selena Gomez, A-list celebrity stylists and featured in fashion magazines like Vogue and Marie Claire. Stucko described that the certification is well aligned with the company’s mission, “to preserve Italian craftsmanship with sustainability.” With this certification, Prota Fiori joins companies like Chloe, Vestiaire, Patagonia and Allbirds. The student team, led by Svetlana Geshtovt, began the detailed work on the 300 governance, workers, communities, and environment questions in April 2020 and after a wait following submission, they recently learned the certification had been finalized.Īs my earlier research has shown, the B Corp process offers Prota Fiori a powerful framework to build and accelerate growth in the future and also demonstrates the brand’s ethos and commitment to continuously improve and challenge itself to do better. To meet the rigorous evaluation of the company’s environmental, social and governance impact, Founder and CEO Jennifer Stucko and her team collaborated with MBA students from leading US universities as part of the nonprofit B Corp Clinic run by NC State University. Prota Fiori, a woman-owned sustainable luxury footwear brand sourced and made in Italy has achieved B Corp Certification. Prota Fiori mission is “to preserve Italian craftsmanship with sustainability.”